Still Pretty: A Handwritten Font for Elegant Branding
As I sat down to begin the branding project for a new local café, I knew that choosing the right typeface would be crucial. The café, with its cozy, welcoming atmosphere and artisanal coffee, needed a font that reflected both its elegance and its personal touch. That's when I stumbled upon Still Pretty, a simple, thin, and stylish handwritten font.
First Impressions and Visual Characteristics
Opening my design software, I started by testing Still Pretty on a blank brand board. The first thing that struck me was its clean, minimalist lines. The font has a delicate, almost ethereal quality, making it perfect for creating a refined and sophisticated look. The handwritten style adds a personal, human touch, which is exactly what the café needed to stand out in a sea of generic coffee shops.
Logo Design and Brand Identity
Next, I moved on to the logo. Using Still Pretty as the primary typeface, I crafted a logo that felt both modern and timeless. The thin, elegant strokes of the font made the café's name appear graceful and inviting. I also experimented with different weights and styles, finding that even slight variations could dramatically change the mood of the design. This versatility is a huge plus, especially when you need to adapt the logo for various applications.
Packaging and Product Labels
For the café’s packaging, I used Still Pretty to label their signature coffee blends and pastries. The font’s thin, stylish lines looked fantastic on the minimalist, eco-friendly packaging. The handwritten feel added a touch of authenticity, making each product feel handcrafted and special. I also noticed that the font’s readability was excellent, even at smaller sizes, which is essential for product labels.
Social Media Graphics and Digital Presence
When it came to social media, Still Pretty shone in the café’s Instagram posts and stories. The font’s elegant, yet approachable style made the café’s content stand out. I designed a series of templates for the café’s social media, using Still Pretty for headlines and short, impactful quotes. The font’s visual appeal and readability made it a perfect fit for digital platforms, where capturing attention quickly is key.
Web Design and Printed Materials
The café’s website needed to reflect the same level of sophistication and warmth as the physical space. I used Still Pretty for the main headings and subheadings, paired with a clean sans serif font for body text. This combination created a balanced and visually appealing layout. For printed materials like business cards and flyers, the font’s thin, stylish lines added a touch of elegance without overwhelming the design.
Practical Advice and Font Pairing
Before fully committing to Still Pretty for the entire brand system, I recommend testing it across various applications. It’s important to see how the font performs in different contexts, such as on a shop sign, business card, or product mockup. Additionally, consider pairing Still Pretty with a more robust, legible font for longer text sections. A classic serif or a modern sans serif can complement the handwritten style while ensuring readability and balance.
Including Styles and Licensing
Still Pretty comes with a range of included styles, alternates, and ligatures, which can add variety and personality to your designs. Make sure to check the font’s multilingual support and file formats to ensure it meets all your project needs. Also, always verify the commercial font licensing to avoid any legal issues, especially if you plan to use the font for client work or commercial projects.
Conclusion
Overall, Still Pretty is a versatile and elegant handwritten font that can elevate any creative project. Its thin, stylish lines and personal touch make it an excellent choice for branding, packaging, and digital design. Whether you’re working on a small café, a boutique, or a skincare brand, Still Pretty can help you create a memorable and sophisticated visual identity. Give it a try and see how it transforms your next design project.





